Final Project Evaluation

Purpose of These Criteria

These evaluation criteria serve multiple purposes depending on your context:

For students in formal courses: Your instructor may use these rubrics to assess your final project
For peer evaluation activities: You can use these criteria to provide structured feedback to classmates
For independent learners: You can invite colleagues, mentors, or professional contacts to evaluate your work using these standards
For self-assessment: You can use these criteria to quality-check your work before submission

The rubrics provide consistent standards for assessing business English competency and professional communication skills demonstrated through the Show & Tell project format.

Overall Assessment Structure

The final project assessment totals 10 points, distributed across components that evaluate different aspects of business English competency and professional communication skills.

Component Breakdown

Component	Points	Percentage
Presentation Slides	3 points	30%
Written Report	3 points	30%
Recorded Presentation	3 points	30%
Overall Professionalism	1 points	10%

Detailed Evaluation Criteria

Presentation Slides (3 points)

Your slides will be evaluated on professional design, content organization, and language quality.

Effective (3 points)

Professional design with consistent, engaging visual elements
Engaging visuals including relevant charts, diagrams, or high-quality images
Concise text with key points only (no text-heavy slides)
Error-free language with proper grammar, spelling, and business vocabulary
Logical structure with clear introduction, main points, and conclusion
Appropriate use of specialized terminology from course units

Mostly effective/Somewhat ineffective (2 points)

Adequate design with some visual elements and reasonable consistency
Some visuals though may be limited or not always relevant
Mostly concise text with occasional wordiness
Few errors in language, grammar, or spelling
Generally logical structure with minor organizational issues
Basic use of business vocabulary with some specialized terms

IneffectiveIncomplete (0-1 points)

Poor design with inconsistent formatting or unprofessional appearance
Text-heavy slides with excessive content that overwhelms the audience
Numerous errors in grammar, spelling, or vocabulary usage
Lacks visual elements or uses inappropriate/low-quality images
Disorganized structure that confuses rather than clarifies the message

Written Report

Your report will be assessed on research depth, language proficiency, and professional document standards.

Mostly effective (3 points)

Comprehensive information demonstrating thorough research and analysis
Well-structured with clear sections, headings, and logical flow
Excellent business vocabulary with sophisticated, precise terminology
Proper citations using consistent format (APA recommended)
Error-free writing with professional tone throughout
Integration of course concepts from multiple units effectively
Meets word count requirements (~1500 words)
Content doesn’t leave reader questioning if ChatGPT wrote all of it, with no human review
No ChatGPT Copy/Paste Errors in which you includes ChatGPT’s specific comments to you
- For example: I generated you an essay on [topic]. I made that change for you!

Somewhat ineffective (2 points)

Basic information with adequate research supporting main points
Adequate structure with identifiable sections and reasonable organization
Some business vocabulary with appropriate but limited specialized terms
Minor citation issues but sources are generally properly attributed
Few language errors that don’t significantly impact comprehension
Some integration of course concepts with basic application
May reflect some lack of care with GAI due to various reasons like:
- No clear point of view represented
- Conflicting points of view presented
- Lack of cohesion with the rest of the project materials

Ineffective/Incomplete (0-1 points)

Insufficient information indicating inadequate research or analysis
Poor structure with unclear sections or illogical organization
Limited vocabulary with minimal use of specialized business terms
Numerous errors in language, grammar, or citation format
Below word count or significantly exceeds requirements
Little to no integration of course concepts or terminology
Includes irrelevant content from copy/pasting from ChatGPT (and similar systems)

Recorded Presentation (3 points)

Your video presentation will be evaluated on delivery skills, language usage, and professional presentation techniques.

Effective (3 points)

Clear articulation with appropriate pace and professional delivery
Professional demeanor with confident body language and eye contact
Effective vocabulary using specialized business terms appropriately
Equal participation from all group members with smooth transitions
Adheres to time limits (8-12 minutes) with well-paced content
Engaging delivery that maintains audience interest without reading from script

Mostly effective/Somewhat ineffective (2 points)

Adequate articulation with generally clear communication
Somewhat professional delivery with minor hesitations or nervousness
Basic vocabulary with some use of business terminology
Mostly equal participation though some members may dominate slightly
Generally within time limits with acceptable pacing
Reasonable delivery though may occasionally rely on notes or slides

Ineffective/Incomplete (0-1 points)

Poor articulation with unclear speech or inappropriate pace
Unprofessional delivery with distracting mannerisms or obvious script reading
Limited vocabulary with minimal use of course-related terminology
Dominated by one member with unequal participation
Significantly over/under time limits or poor pacing throughout
Monotone or disengaged delivery that fails to maintain audience interest

Overall Professionalism (1 point)

This component evaluates your project management skills, file organization, and adherence to submission requirements.

Effective/Mostly effective (1 point)

Materials submitted reflect a cohesive unit that presents info in complementary ways
All materials submitted on time with complete components
Professionally organized with clear file naming and folder structure
Follows all format requirements including file types, word counts, and additional specifications
Easy to navigate with logical organization that facilitates review
Demonstrates project management skills through coordinated team effort that obviously integrated quality reviews

Ineffective/Incomplete (0 points)

Difficult to form takeaways due to lack of cohesion in materials
Late submission or missing required components
Disorganized materials with poor file structure or naming
Fails to follow major specifications on file contents and types
Project management needed to address inconsistencies in style/formatting and obvious mistakes that mean no quality reviews took place

Providing or Receiving Feedback

Whether you’re evaluating other groups’ presentations in a course setting, inviting professional colleagues to review your work, or conducting self-assessment, effective feedback demonstrates critical analysis skills and understanding of professional communication standards.

Effective feedback

Detailed and specific with concrete examples and evidence
Constructive comments that demonstrate critical analysis skills
Application of course concepts in evaluation and feedback
Professional tone that is respectful while being honest
Actionable recommendations for improvement
Clear understanding of business communication standards

Mostly effective/Somewhat ineffective

Basic observations with some specific examples
Somewhat constructive comments though may lack depth
Some application of course concepts in evaluation
Generally respectful tone with appropriate feedback delivery
General suggestions for improvement with limited specificity

Ineffective/Incomplete

Superficial comments with vague or unhelpful observations
Little constructive value with criticism that lacks substance
No clear application of course concepts or standards
Inappropriate tone that is either too harsh or completely uncritical
Generic feedback that could apply to any presentation

Additional Evaluation Considerations

Integration of Course Learning

Throughout all components, we’ll look for evidence of:

Unit 1 concepts: Professional communication skills and ethical analysis
Unit 2 concepts: Legal and financial terminology where relevant
Unit 3 concepts: Process management and quality frameworks
Unit 4 concepts: Intercultural competency and team collaboration
Unit 5 concepts: Global business awareness and technology integration

Professional Standards

All components should demonstrate:

Language precision appropriate for international business contexts
Cultural sensitivity in analysis and recommendations
Ethical considerations in research methodology and conclusions
Professional presentation standards throughout all deliverables

Performance Levels

9-10 points: Exceptional work demonstrating mastery of course concepts
8 points: Proficient work meeting most expectations
6-7 points: Adequate work with some deficiencies
Below 6 points: Work requiring significant improvement

Using These Criteria

For Formal Course Assessment

If you’re enrolled in a course, your instructor will use these rubrics to evaluate your final project and provide:

Specific strengths demonstrated in each component
Areas for improvement with concrete suggestions
Assessment of language development and business vocabulary usage
Recommendations for continued professional development

For Peer Review Activities

When providing feedback to classmates or colleagues:

Use the rubrics as a structured framework for evaluation
Provide multiple perspectives on presentation effectiveness
Offer insights into audience perception and engagement
Demonstrate critical analysis skills through specific, constructive feedback

For Self-Assessment

Before submitting your work:

Review each criterion systematically
Identify your strongest components
Note areas requiring additional refinement
Ensure professional standards are maintained throughout

For Invited External Review

When asking mentors, colleagues, or professional contacts to evaluate your work:

Share these rubrics to provide clear evaluation standards
Request specific feedback aligned with the criteria
Use their insights to strengthen your portfolio-quality materials
Consider their feedback as professional development guidance

📥 Download this Content

Find this file on our repo and download it.

🤖 GAI Study Prompts

Copy the downloaded content and try it with these prompts:

“Help me create a self-assessment checklist based on these evaluation criteria”
“What are the key differences between ‘meets expectations’ and ‘exceeds expectations’ for each component?”
“How can I ensure my project demonstrates integration of all course units?”
“Create a timeline for quality review based on these evaluation standards”

Not quite ready to finish up the final project? Explore the Final Project Takeaways for insights on maximizing the value of the Show & Tell experience.