Final Project: Show & Tell Integration

The final project demonstrates your comprehensive business English skills through a “Show & Tell” approach applied to the topic of “The Job Search”—a topic that is immediately relevant as you prepare to enter the professional world. You will showcase your ability to convey complex information through both visual presentations and written reports, mirroring the dual communication modes frequently required in professional environments.

Learning Objectives

By the end of this project, you’ll be able to:

Create and deliver engaging business presentations (“Show”) that effectively communicate complex information through visual storytelling, concise messaging, and professional delivery techniques appropriate for executive audiences.
Produce comprehensive written business reports (“Tell”) that thoroughly analyze business topics using proper structure, advanced vocabulary, and appropriate citation methods that would meet professional industry standards.
Conduct meaningful peer evaluations that demonstrate critical analysis skills, provide constructive feedback, and apply course concepts to assess both presentation effectiveness and report quality in business communications.

The Show & Tell Approach

The “Show” Component: Business Presentation

In the business world, your ability to deliver concise, visually compelling presentations often determines project approval, client acquisition, and leadership recognition. The “Show” component of this project simulates situations where you must:

Capture attention through visual storytelling
Distill complex information into accessible key points
Communicate with confidence and clarity
Engage an audience that may have limited time and diverse knowledge levels

Your presentation slides and recorded delivery should demonstrate these critical business skills, showcasing your ability to communicate effectively in a time-constrained environment where first impressions matter.

The “Tell” Component: Comprehensive Report

While presentations drive initial interest, detailed reports provide the substantive information decision-makers need. The “Tell” component challenges you to:

Develop an in-depth, well-researched analysis of your topic
Structure information logically for different stakeholder needs
Present data and supporting evidence professionally
Demonstrate mastery of specialized business English terminology
Create a professional document that could be circulated among departments

Your report serves as both proof of your research depth and as a reference document that stakeholders could consult for detailed information after being intrigued by your presentation.

Project Topic: The Job Search

Rather than selecting from open-ended business topics, this project focuses specifically on “The Job Search” for several strategic reasons:

Immediate relevance: As graduating students, you need practical job search skills
Evolved landscape: Generative AI has transformed job searching, requiring contemporary guidance
Knowledge sharing: Your research benefits the entire cohort facing similar challenges
Portfolio development: Creates authentic professional materials demonstrating your competencies

Some Example Subtopics

The Elevator Speech: Compelling introductions, audience customization, memorable self-presentation
Resume and Application Hacks: ATS optimization, keyword strategies, achievement quantification
The Low Down on Networking: Building relationships, informational interviews, maintaining connections
Establishing Your Professional Presence: LinkedIn optimization, content strategies, demonstrating expertise
Custom Topics: Other job search aspects with instructor approval

Project Instructions

Working in groups of 3-5 students, you will select a job search subtopic, research it thoroughly, create a professional presentation, write a detailed report, record your presentation delivery, and optionally participate in peer evaluation activities.

Timeline (Weeks 16-18)

Week 16: Subtopic selection and approval; begin research
Week 17: Complete research and content development; finalize presentation and report
Week 18: Peer evaluation and final reflections

Project Components

Professional presentation slides (8-10 slides)
Comprehensive written report (~1500 words)
Recorded presentation delivery (8-12 minutes)
Peer evaluations (optional but recommended)

Step by Step

Step 1: Group Formation and Topic Selection

Form groups of 3-5 students
Select a business topic relevant to the course (examples: sustainable business practices, cross-cultural negotiation strategies, digital transformation in traditional industries, ethical leadership in global business)
Submit your topic and group members for approval

Step 2: Research and Content Development

Conduct thorough research using credible sources
Organize your findings into a coherent narrative
Prepare your presentation slides and written report

Step 3: Presentation and Report Finalization

Create professional presentation slides (8-10 slides)
Write a comprehensive report (~1500 words)
Record your presentation (8-12 minutes)
Submit all materials by the end of Week 16
- Project package to course assignment
- Post and link to your video in Final Projects channel

Step 4: Peer Evaluation (Optional but recommended)

Review two presentations from other groups
Give specific comments on areas for improvement and elements done particularly well
Submit your evaluations by the very end of the class

Project Components: Detailed View with Point Values

The final project assessment totals 10 points, distributed across components:

Presentation Slides (3 points)

Your slides should:

Be engaging and professional both visually and content-wise
Follow a logical structure with clear job search insights
Include relevant visuals, examples, or demonstrations
Contain concise text (key points only, following slide design principles)
Be free of grammatical or spelling errors
Use appropriate business vocabulary from course units

Written Report (3 points)

Your report should:

Provide comprehensive information on your job search subtopic
Be well-structured with clear sections and headings
Include relevant research findings, frameworks, or step-by-step guidance
Demonstrate advanced business vocabulary
Be free of grammatical or spelling errors
Include proper citations and bibliography (APA format)
Address how generative AI has impacted this aspect of job searching

Recorded Presentation (3 points)

Your recording should demonstrate:

Clear articulation and professional delivery
Effective use of business English vocabulary
Professional presentation skills and demeanor
Equal participation from all group members
Adherence to time limit (8-12 minutes)
Confident delivery (not reading from script in monotone)

Overall Professionalism (1 point)

Your delivery should:

Present a cohesive unit sharing information in complementary ways
Use consistent style and formatting, free from errors
Be delivered by deadline with all components complete
Include properly named files (e.g., “LastNames_Presentation.pptx”)
Be organized in a logical structure that’s easy to navigate
Follow all format requirements

Evaluations

Evaluation Context

These evaluation criteria serve multiple purposes:

For students in formal courses: Your instructor may use these rubrics to assess your project
For peer evaluation activities: Use criteria to provide structured feedback to classmates
For independent learners: Invite colleagues or mentors to evaluate your work using these standards
For self-assessment: Use criteria to quality-check your work before submission

Evaluation Rubric

Component	Effective	Somewhat Effective	Ineffective
Presentation Slides	Professional design, engaging visuals, concise text, error-free	Adequate design, some visuals, mostly concise text, few errors	Poor design, text-heavy, numerous errors
Written Report	Comprehensive, well-structured, excellent business vocabulary, proper citations	Basic information, adequate structure, some business vocabulary, minor citation issues	Insufficient information, poor structure, limited vocabulary, numerous errors
Recorded Presentation	Clear articulation, professional delivery, effective vocabulary, equal participation	Adequate articulation, somewhat professional delivery, basic vocabulary, mostly equal participation	Poor articulation, unprofessional delivery, limited vocabulary, dominated by one member
Overall Professionalism	Cohesive materials submitted on time, professionally organized, clearly labeled, easy to navigate	Materials submitted on time, adequately organized, mostly labeled properly	Late submission, disorganized materials, improper labeling
Peer Evaluations	Detailed, specific, constructive feedback demonstrating critical analysis	Basic observations with somewhat constructive comments	Superficial, vague comments with little constructive value

Peer Evaluations (Optional)

Your evaluations should:

Provide constructive feedback on content and delivery
Identify strengths and areas for improvement
Be specific, detailed, and respectful
Demonstrate critical thinking and application of course concepts

Using This Project for Professional Development

Portfolio-Quality Materials

Both your presentation and report demonstrate business English competency to future employers. They also serve as practical resources you can reference during your own job search.

Transferable Skills

The research, analysis, and presentation skills you develop apply to any professional communication challenge you’ll face in translation, localization, or broader business contexts.

Immediate Application

Unlike purely academic exercises, this project creates knowledge and materials you’ll use immediately as you transition into professional roles.

Collaborative Experience

Working in teams mirrors real business project structures while building your ability to coordinate research, delegate tasks, and integrate diverse perspectives.

📥 Download this Content

Find this file on our repo and download it.

🤖 GAI Study Prompts

Copy the downloaded content and try it with these prompts:

“Help me brainstorm contemporary business topics for this project”
“Create a timeline for completing this project over 4 weeks”
“What are the key differences between the ‘Show’ and ‘Tell’ components?”
“Generate a checklist to ensure we meet all project requirements”
“Help me understand how to write effective peer evaluations”

Next: Review the Course Policies to understand attendance, late work, and academic integrity guidelines.